Meet The New Parisians Campaign

DJULA has gradually established itself as an avant-garde House, reinventing the codes of traditional jewelry with bold creations and a unique style, both romantic and rebellious. Its jewelry creations invite you to express your own personality and individuality through a bold and daring style.

It is through this prism of transgression of classic jewelry that this campaign was conceived, highlighting today's Parisian woman, as diverse as she may be.

The campaign covers the year 2023, with visuals created on a seasonal basis - Autumn/Winter and Spring/Summer - in the image of fashion brands, to further distinguish themselves from classic jewelry.